What is a autoresponder?
Lots of people talk about autoresponder and how you can use them to grow your online business. But what actually is an autoresponder?
Quite simply, it’s a software program that enables you to send emails to people automatically. This doesn’t mean that it will write the emails for you. What it means is that you set up a sequence of prewritten emails that are sent out to subscribers list at regular intervals.
The importance of this cannot be underestimated. Time and time again online marketing gurus tell you that the money is in the list. This is not by accident. The online marketing gurus know that this is fact. The more people you have on a mailing list that are interested in you and your products or services, the more sales you will make.
You can use an autoresponder to essentially send emails out to your subscribers list, even when you’re not at a computer. What you do is you create, lets say, a ten emails that tells your subscribers more about your product or service. Then you can set the intervals for the emails to, lets say, ever other day and send them one email ever other day. So you write the emails one time and then anyone subscribing to that list will automatically be sent those emails for the next twenty days.
This doesn’t matter if you’re online or if you’re away from the computer. They will be sent automatically. They also get added to the list automatically. And if they choose to unsubscribe, all of that is taken care of without you having to lift a finger.
The main benefit to using an autoresponder is connected to the fact that the majority of people need to be told about a product or service seven times before they buy it. So I want to ask you, how many times are you telling your visitors about your product?
When someone lands on your homepage or other page on your website and they’ll look at what you are offering, but the majority of your sites visitors will disappear. So unless you can get them to an opt-in to your mailing list, the chances are you will have lost them forever. You can use an autoresponder to send these messages out to people with their permission convincing them and educating them about your product or service.
This is simply a form of permission marketing. People will give you their permission to receive emails. Do not overload the messages with over-hyped sales pitches, but give them real quality information with a small mention about your product or service at the end.
What you’ll find is that people come to know you and grow to trust you over time as you send them more and more information. The longer you can maintain this relationship with them, the more likely they are to actually buy from you.
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