SEO Optimization

SEO Optimization

SEO Optimization

One of the most important things you can do online is learn everything you can about SEO optimization.

SEO is the art of using Techniques to increase your Page ranking on Google and other top search engines. While there is serious competition on the internet with top rankings in search engines such as Google, you can achieve success with your site as long as you follow a few simple steps.

At MegaMarketingTools we have created a staggering set of SEO optimization tools for you to use to promote your website…

These SEO tools are divided into 13 sections inside the site.

The categories are, Website Rank Checkers, Back link Tools, Link Analyzer Tools, Search Engine Tools, Keyword Tools, Domain Tools, IP Tools, Header Tag Tools, Source Code Tools, Miscellaneous Tools, Webmaster Tools, Automated Submitter Tools and Email Tools for a total of 94 SEO Marketing Tools to help you brand your business online.

Please visit the SEO link in the back office for more information on how each tool will help you maximize your web presence on the net.

The following is a quick start on the fundamentals of SEO optimization.

As many web developers already know, Google is rated by many as the number one search engine in the world.

Getting indexed by Google can be a pain, but getting highly placed rankings for specific keywords seems to be the nut that not many web developers without SEO (search engine optimization) experience or seo training can crack.

In this quick start guide we’re going to give you an informative primer on the basics of search engine optimization techniques — many of which your competitors use everyday to optimize their websites to stay ahead of the competitors

4 Steps for Better SEO Rankings

By following these 4 steps you will be well on your way to better ranking on Google.

Step 1. Choosing The Right Keywords

Choosing the right keywords to base your web site optimization around is an important first step. General or generic keywords are usually not the best approach, and sometimes it’s better to be a little more specific and focus on niche keywords relating to your product or service.

1. Targeting a more suitable market that is looking for your content

2. Competing with fewer websites targeting the same keywords

3. Optimizing for keywords that people actually use when performing searches

Targeting a suitable market will depend on your website, as well as the products and services you offer. Try to be specific with your keywords, and remember that people no longer use single keyword search phrases – the average search phrase contains 3-5 related words.

For example, if you’re optimizing for a web development site and you’re located in Sydney, Australia, use keywords such as “web development Sydney” or “web development services Australia”.

To find out how many websites are competing with your keywords — either intentionally or not — simply do a search on Google and note down how many results are returned. The more sites that are competing for your keywords, the harder it will be to get on the front page.

Alternatively, to get a rough indication of how many people are actually searching for the keywords you want to optimize your site for, Visit our SEO tool kit page and you will find several links under Keyword Tools that will give you some general information on keywords used. It’s not exact, and doesn’t measure Google searches, but it does give a very good estimate.

There are also many tools listed under this category that will let you find other keywords you can use for your site. I have always said, “Practice makes perfect”. The best way to learn is dive in…Remember; Google can be your best friend. When you run into a problem, just type your issue into Google and you will find a host of answers to your question.

This is key:

As a rough guideline, try to optimize every page on your site for a different search phrase. Each search phrase should contain 2 to 3 highly targeted keywords.

Step 2. Your URL and Title Tag

Two of the most determining factors in Google’s ranking are your domain name and title tag. For example, a domain name such as:

http://www.web-development.com will generally get ranked higher than http://www.companyname.com, assuming that they had identical keywords and page content.

For some of us, keywords in the domain name look too unprofessional, and we’ve already registered our domain, so it’s too late to change. An alternative — and also a useful tactic — is to add your keywords into the names of your pages, such as http://www.companyname.com/seo-development-services.html

Your title tag is equally as important as your domain name. Using keywords in your title tag can improve your Google ranking significantly. Trying to achieve a balance of professionalism with keyword density in the title tag however is sometimes a little more difficult.

Using a good example of a web development company, a good title tag would be:

Usually, the closer to the front of your title tag the keywords are placed, the better.

Step 3. H1 Tags and Keyword Density

tags seem to have been depreciated by style sheets these days, and are not used as often as they used to be.

The Google ranking algorithm dictates that if you’re using a

tag, then the text in between this tag must be more important than the content on the rest of the page. Here’s a quick example:

Google sees this text as more important

… than this text

By default, H1 tags aren’t the prettiest in terms of formatting, so using a CSS style to override the default look is usually a good idea:

H1 { color: blue; font-family: Verdana; font-size: 16px }

Sprinkling keywords throughout your page content can also improve your sites keyword density. Keyword density simply means the ratio of optimized keywords to the rest of the content on your page. It is usually expressed as a percentage, and should be between 7% and 10% for each page on your site.

Don’t overdo the keyword density, however, but don’t overlook it either. A good example would be:

Before:

• Company name provides web design and site management services to our clients.

After:

• Company name provides web development services to the Sydney region in Australia

Notice how we use the keywords more efficiently the second time around?

Step 4. Links, Links and More Links

And this leads us to the toughest part of the Google SEO process — back-links. Back links are websites that link directly to your website. The general principal is the more back links you have, the higher your pages will be ranked, as your website must be good if so many other sites are linking back to it.

If you run a web development company, then adding a simple link to the bottom of each of your client’s websites, such as:

Web development by Company Name

… (With your clients’ permission of course) can help boost your back links, which will help boost your ranking position in searches.

Submitting your site to dmoz.org, Yahoo! and other directories is also an important step to increase the number of sites linking back to yours. Do remember however, that setting up back links takes time.

I would recommend emailing 5-10 websites each and every day to request back-links or partnership links (keeping in mind that the sites contacted should be relevant but not competitive) e.g. – If you sell chocolate, partnering with a company that sells Roses may just be a good idea. Within a couple of weeks, you should have a good 100 or so sites happily linking back to yours!

Get the Mega SEO optimization Tool Kit Here…

To Your Success

Gary Johnson Jr

SEO Optimization

SEO Optimization

SEO Optimization