Appeal to People – Why Branding Yourself is Important
There are numerous elements to online marketing. One of the most important is being able to brand yourself. Some people may choose to purchase from you based solely on the product or service you are offering but, this is not enough to earn real money. To experience true online success, you must be willing to be different from your competition so your prospects trust you. Branding yourself within your particular business is one of the key elements of encouraging your prospects to purchase from you based on a relationship of trust. Sometimes people focus far too much on other marketing methods without taking the time to build a relationship with their prospects. There are many reasons why this is so important.
First, consider who you make your purchases from. Whether you are discussing an online or offline product or service, you buy from people you trust. If visitors to your site who are considering making a purchase are not drawn to follow through, it is most likely because they do not trust you. Rather, they trust someone else more than you and choose to take their business elsewhere. Perhaps they feel like they know little to nothing about you so they still feel a lack of trust. In this way, your vagueness keeps you from being different while if you were to brand yourself, your online success would skyrocket.
The process of branding yourself begins quite simply. In your initial contact with potential prospects, introduce yourself as well as what you stand for. State your accomplishments and what you can promise to anyone who will buy from you. After your initial contact, keep in touch with these people and continue to brand yourself. A phone call, letter or personal email to each individual can have an amazing effect in your online success. People want to feel special, and this is how you can give them that feeling.
Last, you should follow up after your personal communication. Many people stop before they reach this step, but you can be different and draw your prospects attention. This will keep them aware of you when they need to make a purchase again. Also, never forget the power of word-of-mouth from satisfied customers. By being very positive in the eyes of your customers, your online success will grow as they pass on the good word about you and how you brand yourself. Pre-written emails and impersonal contact will never cut it if you are to be successful online.
Remember branding yourself is the key to online success.